change the mscan format string to siplify the parsing, and refactor the parsing code into the module for reuse. pe is an exception in that it doesn't care about the format string, it just need to decide if the current line starts a new thread or not, that's why it doesn't use the newly introduced `parse'. The new format simplifies pe too though.

move the logic of the export to gotmarc, where it's easier to set up the correct env. While here improve the makefile to generate the images and the copy the style only if needed.